The Handshake!

The Wikipedia encyclopedia defines a handshake as a short ritual in which two people grasp their right or left hands, often accompanied by a brief shake of the grasped hands. The handsake is commonly done upon meeting, greeting, parting, offering congratulations or completing an agreement. It's purpose is to convey trust, balance, and equality. Generally it is considered inapropriate to reject a handshake.

Some rules to follow when shaking:

• Eye Contact: Always look your fellow shaker in the eye, this shows you have nothing to hide.

• Don't Over Squeeze: Guys this means you! You want to be firm but remember that you really don't want to cause pain!

• Dry Hands: Make sure your hands are dry and clean. If you tend to sweat when you are nervous then keep your hands open during the meeting, this may help.

• Keep it Simple: Each hand shake shoud be 2 to 3 pumps and no fancy stuff! No high fives or doodly do do's. Save these for your kids or friends!

Overall your goal with your handshake is to show trust, balance and equality as stated in Wikipedia, so have this mindset when you shake and it will be perfect!

Happy Shaking!

Jade

Components of a Business Card

Your business card will reach more people than you can imagine. If done right your business card will speak volumes about your capabilities, service or product before you have even spoke a word! Your business card can potentially stay in a client's rolodex for years so hand them out often!

Front:

• Your Full Name (first and last)
• Your Company Name
• Your Company Tag Line or catch phrase
• Your Compnay Logo to help identify you
• Your Full Company Address (PO Box if a home based business)
• Phone Number where you will be able to retrieve messages for the times you do not answer. (Remember to always return calls promptly as customers rarely call twice).
• Fax Number, Toll Free, Pager, Cell
• Email/Web Address

Back:

• Always use the back of your card as it is very valuable marketing space
• Further describe what you do or;
• Use it as a discount or referral card or;
• Use it for useful information that would be handy to keep (pertaining to your business)

Buying Motives

Each individual needs a reason to change before they choose to.....some will need a crisis.

1. Recognition and Superiority
2. Protecting Family
3. Comfort
4. Making Money
5. Making Money
6. Good Health and Long Life
7. Minimizing Labour
8. Saving Time
9. Security
10. Something for Nothing
11. Appetizing Food and Drink
12. Amusement and Entertainment
13. Sex Appeal